Cross Media Case Study Task

The TV text and film text that I have chosen to do is the “Sex and the City”. Sex and the City is a 2008 American romantic comedy film adaptation of the HBO comedy series of the same name (itself based on the novel of the same name by (Candace Bushnell) about four female friends: Carrie Bradshaw (Sarah Jessica Parker), Samantha Jones (Kim Cattrall), Charlotte York Goldenblatt (Kristin Davis), and Miranda Hobbes (Cynthia Nixon), dealing with their lives as 40-something year olds in New York City. The series often portrayed frank discussions about romance and sexuality.

At the end of Sex and the City’s run in February 2004, there were indications of a movie being considered following the series. HBO announced that Michael Patrick King was working on a possible script for the movie which he would direct. However, later that year, Kim Cattrall declined to work on the project citing reasons that the script and the start date were overly prolonged and she decided to take other offers at hand. As a result, the immediate follow-up ideas for the movie were dropped.

As in the TV series, fashion played a significant role in plot and production of the movie. Over 300 ensembles were used over the course of entire film. Patricia Field, who created costume designs for the series, also undertook the job in the film. However, Field has stated that she initially was unsure to do the film, for monetary and creative reasons. Field rose to fame particularly after designing for the series from 1998 to 2004, wherein she popularized the concept of using designer clothes with day-to-day fashion.

As far as the trailers is concerned the movie and TV series Sex and the City promotes its self in numerous different ways and one of which producers are capable of doing this so is by either posting the film on the internet where consumers are able to access the movie. This way is commonly known for consumers like us but mostly teenagers as nowadays teenagers tend to spend a vast amount of time on the internet so therefore makers or producers can benefit from this.

According to uses of gratification theory, the characters in TV series “Sex and the City” reveal that the target audience may use this for escapism and surveillance purposes. The montage of popular celebrities suggests that the audience will be exposed to gossip and entertainment to allow them to relax and enjoy. Through the use of costume the characters are represented to be sexually attractive to lure the average audience to that the TV series is attracting more consumers around the world.
This poster undoubtedly illustrates with the intention of it mortally being big, bold and bright to be prominent. I believe with the purpose of this poster it appeals to its target audience exceptionally well because it is using all the feminine substances that it needs to attract a younger audience.
The reason as to why I believe that the publisher used these colours to entice its audience is because he/she might have wanted to create the desire that it is feminine as well as flirtatious in some ways.
The continuous bright pink with the elegant lady boasting her pink dress emphasises that she’s one of the main characters. In this movie the stylish young female might also be just be showing us as the audience what sort of characters you are likely to witness in the movie or TV series.

The director of the movie and the TV series “Sex and the City” is called Michael Patrick King who has been successful in his time having been an Emmy-award winning American director, writer and producer for television shows. His most famous work has been for Sex and the City where he wrote all the season finales and premieres since the second season. King has also recently directed ‘the show's film adaptation’.
He has also written for another HBO show, The Comeback and as well as for broadcast shows Will & Grace, Cybill, and Murphy Brown.
In the 1980s King moved to New York where he continued his success where he did stand-up comedy, and wrote plays. He eventually moved to Los Angeles where he wrote for Murphy Brown, and was nominated for several Emmys for his work.
He is openly gay and owns Arcade Productions.
He started his career doing standup and sketch comedy but now rarely performs. He has appeared at Un-Cabaret and is featured on their CDs and podcasts. He is also featured on The Other Network Writers Room, an audio series for aspiring comedy writers.