Tuesday 24 February 2009

T.I. Ft. Justin Timberlake - Dead And Gone Official Full Music Video



At the very begining of this music video it clearly starts with a written message to its target audience which can draw the attention of many. This is quickly followed by a close up of the sky with cable wires clearly visible, this might connote that the setting of this music video is in a secluded area which combines well with the lyrics of the song. I believe that the setting chosen has a real emphasis on the lyrics of the song which gives it a bit more spark and delight.

As far as the propps theory is concerned this music video does not contain any of the characteristics required from the average music video. Throughout the entire music video there are two main people who are T.I and Justin Timberlake in which they sing the song. In this video I would say that they are both the hero hence the lyrics that they are singing. Another theory that takes place in this music video is Binary opposistion. This music video undoubtedly shows the light shift from light to dark within a couple of seconds which might highlight the sadness of the song when it is on the dark and then there might be some sort of hope when the bright light comes crashing through.

During the video there are scenes where some people in the Uk can relate to in terms of the cheap and broken down council flats. This part of the music video might have been encountered in order to entice the lower working class and somehow be related to them. There are also scenes in the music video that show drug dealers which can be united with the everyday life that we currently life in at the moment.