To explore how film trailers are used to attract an audience.

1) In the movie trailer of Harry Potter and the Order of the Phoenix the target audience emphasises many different types of techniques that the director may have used to entice the target audience. For instance, in the first couple of seconds of the movie trailer you can identify binary opposition. This is a method in which many directors tend to use in order to entice a wider range of the audience. At the start of the trailer where the Warner Bros logo is being advertised there is a glimmer of light behind the logo however at the same time there are dark clouds predominantly behind the Warner Bros logo.

2) Furthermore, the way that the genre of the movie is established by the target audience is mainly by the setting and the type of sound and props used in the movie itself. As you can classify in the movie trailer the mise-en-scene of the trailer sets the entire movie to be action packed as well as adventure. Because the mise-en-scene of the movie trailer varies from one place to another, this could leave the target audience wanting to watch the movie more. Not only does the mise-en-scene highlight the type of genre the movie is but also the sound and the different type of editing used. I believe that the director (David Yates) used various different types of sound to set the passion and the anxiety for the audience to take upon. The use of quick pace cut between different scenes illustrates the genre of the movie immediately.

3) I believe that the target audience of harry potter and the order of the phoenix varies from about 16-20. The reason as to why I think that this age group would combine well with the movie itself is because clothing and appearance as well as the genre of the film will attract that particular age group.

4) The way that the trailer shows that his film is worth coming to see is the different types of techniques that David Yates uses to create the intensity of the movie. First of all the director uses several of fades and cuts to set out the scene for the target audience. I believe that the quality of the trailer is the most crucial in order for the trailer to draw as much attention as it can so it can be a success. Because Harry potter and the order of the phoenix has to many sequels this shows exactly how successful the movie is.

5)The way in which the director made sure that the potential audience can understand the film even if they haven’t seen the first one is through the core characters voice over through the trailer. In addition, the narrative is understandable and sets up this film for further action that the target audience can hopefully enjoy. As this is just one of the successful sequels the director has produced the narrative is very clear and presented this very well. The director also adds a touch of class when he inputs a romance scene in Harry Potter which I believe hasn’t been accomplished before.