Tuesday, 3 March 2009

Hitman Poster Analysis

The following text that i will be analysing is called “Hitman” the game poster.
In this poster the main priority is the dead women lying on a bed with a bullet womb in her forehead. The connotation of this text is that even though she is dead she is still implying the story of the actual game. In addition, the denotation would be that the poster is illustrating to the target audience a female who has potentially been shot as she has blood dripping from her forehead.

As far as the mise- en -scene is concerned it also creates an atmosphere of love and passion as you can identify the dead female on a red covered bed.
This clearly suggests that the mise- en-scene is setting different thoughts in the audiences mind as the female is half dressed like a whore as well as having the shot womb on her forehead. The core ideologies the typical assumptions made by the audience would be that it creates an ideology of sexuality as the female is not wearing full clothing. Another ideology would be that there is some sort of love when someone sees this poster.


Moreover, the institution has an impact on the text as it is a games console is largely dominated institution and is well known for their games. Play station is the institution and is well known across the world for its powerful status.

Tuesday, 24 February 2009

T.I. Ft. Justin Timberlake - Dead And Gone Official Full Music Video



At the very begining of this music video it clearly starts with a written message to its target audience which can draw the attention of many. This is quickly followed by a close up of the sky with cable wires clearly visible, this might connote that the setting of this music video is in a secluded area which combines well with the lyrics of the song. I believe that the setting chosen has a real emphasis on the lyrics of the song which gives it a bit more spark and delight.

As far as the propps theory is concerned this music video does not contain any of the characteristics required from the average music video. Throughout the entire music video there are two main people who are T.I and Justin Timberlake in which they sing the song. In this video I would say that they are both the hero hence the lyrics that they are singing. Another theory that takes place in this music video is Binary opposistion. This music video undoubtedly shows the light shift from light to dark within a couple of seconds which might highlight the sadness of the song when it is on the dark and then there might be some sort of hope when the bright light comes crashing through.

During the video there are scenes where some people in the Uk can relate to in terms of the cheap and broken down council flats. This part of the music video might have been encountered in order to entice the lower working class and somehow be related to them. There are also scenes in the music video that show drug dealers which can be united with the everyday life that we currently life in at the moment.

Tuesday, 27 January 2009

Bullet Boy Analysis

Narrative: The narrative of the movie bullet boy is basically about a man who is recently off parole attempting to straighten out his life with a lot negative results happening to him. While on his way home from prison with his friend Wisdom a wing mirror is hit off of another gangster’s car by Wisdom who refuses to pay for it. Ricky played by Ashley Walters hides a gun in his room which his little brother Curtis finds.

As far as the propps theory is concerned in this movie Ashley Walters is seen to be as the hero as he is trying to get his life back on track. In addition, his lover/ girlfriend would then be the princess which leaves Ashley’s Walters mum the donor in which she tries to help him with his life. This also leaves the Ashley’s Walters friend to be the helper and obviously the villain would be the police as they try to come down on him like a tonne of bricks if he steps out of line.
Setting:


Setting:The setting of this film can quickly be established by the target audience because of the rundown council estate houses. This setting shows us that the characters and the way that they live their lives can reflect on their homes and the way that they are living. Because of the setting of this movie is predominately near council houses this illustrates that the working class that can relate to this sort of settings is D/E. Stereotypically, the use of propps can be again understood from the low working class as they might understand where the characters are coming from take it on board.

Characters: The characters in this trailer are perceived to be stressed, hassled and frustrated most of the time. The protagonist Ashley Walters is shown in this trailer and the movie is based upon him and in which he tries his upmost to fight against anyone and anything that gets in his way. Another key character in this movie would be the child who is seen to be in precession of a fire arm which tends to catch the targets audiences eye because of his age.

Iconography: The iconography that I chose is the council estates buildings shown in the trailer in the first few seconds of the trailer in which not only the working class can relate to but also the target audience that also might live in council estate houses.

Tuesday, 20 January 2009

Analysis Of American Pie

American Pie is a 1999 teen comedy film directed by Paul Weitz. The film was a box office hit and spawned two direct sequels having produced American pie 2 in 2001 and then American wedding in 2003. American pie predominately concentrates on four boys who make a pact to lose their virginity before their high school graduation.
The title of the film refers to a scene in the film in which the lead character is caught masturbating with a pie after previously being told that third base feels “like apple pie”. I conducted a short piece of research and it has come to my attention that the film ranked 49th on Bravo’s “100 funniest Movies” list and ranked 22nd on Entertainment Weekly’s list of the 50 best high school movies.
This movie targets its target audience from late teens which is from 18 onwards. I believe that this would be the perfect target audience that the director has chosen to target as this movie contains some strong language and the majority of it being about sex. As far as the representation is concerned stereotypically female teenagers are found to be has the centre of attention in every point that the male teenagers tend to discuss about.

Uses of gratification are applied in this movie as the director has used virgin and whore in order to raise enigma codes for the target audience. By using Levi’s Strauss’s theory binary opposition I believe that the director has attracted a wider range of the target audience as this involves a large amount of suspense.

Tuesday, 6 January 2009

To explore how film trailers are used to attract an audience.

1) In the movie trailer of Harry Potter and the Order of the Phoenix the target audience emphasises many different types of techniques that the director may have used to entice the target audience. For instance, in the first couple of seconds of the movie trailer you can identify binary opposition. This is a method in which many directors tend to use in order to entice a wider range of the audience. At the start of the trailer where the Warner Bros logo is being advertised there is a glimmer of light behind the logo however at the same time there are dark clouds predominantly behind the Warner Bros logo.

2) Furthermore, the way that the genre of the movie is established by the target audience is mainly by the setting and the type of sound and props used in the movie itself. As you can classify in the movie trailer the mise-en-scene of the trailer sets the entire movie to be action packed as well as adventure. Because the mise-en-scene of the movie trailer varies from one place to another, this could leave the target audience wanting to watch the movie more. Not only does the mise-en-scene highlight the type of genre the movie is but also the sound and the different type of editing used. I believe that the director (David Yates) used various different types of sound to set the passion and the anxiety for the audience to take upon. The use of quick pace cut between different scenes illustrates the genre of the movie immediately.

3) I believe that the target audience of harry potter and the order of the phoenix varies from about 16-20. The reason as to why I think that this age group would combine well with the movie itself is because clothing and appearance as well as the genre of the film will attract that particular age group.

4) The way that the trailer shows that his film is worth coming to see is the different types of techniques that David Yates uses to create the intensity of the movie. First of all the director uses several of fades and cuts to set out the scene for the target audience. I believe that the quality of the trailer is the most crucial in order for the trailer to draw as much attention as it can so it can be a success. Because Harry potter and the order of the phoenix has to many sequels this shows exactly how successful the movie is.

5)The way in which the director made sure that the potential audience can understand the film even if they haven’t seen the first one is through the core characters voice over through the trailer. In addition, the narrative is understandable and sets up this film for further action that the target audience can hopefully enjoy. As this is just one of the successful sequels the director has produced the narrative is very clear and presented this very well. The director also adds a touch of class when he inputs a romance scene in Harry Potter which I believe hasn’t been accomplished before.

Friday, 21 November 2008

Tuesday, 11 November 2008

Cross Media Case Study Task

The TV text and film text that I have chosen to do is the “Sex and the City”. Sex and the City is a 2008 American romantic comedy film adaptation of the HBO comedy series of the same name (itself based on the novel of the same name by (Candace Bushnell) about four female friends: Carrie Bradshaw (Sarah Jessica Parker), Samantha Jones (Kim Cattrall), Charlotte York Goldenblatt (Kristin Davis), and Miranda Hobbes (Cynthia Nixon), dealing with their lives as 40-something year olds in New York City. The series often portrayed frank discussions about romance and sexuality.

At the end of Sex and the City’s run in February 2004, there were indications of a movie being considered following the series. HBO announced that Michael Patrick King was working on a possible script for the movie which he would direct. However, later that year, Kim Cattrall declined to work on the project citing reasons that the script and the start date were overly prolonged and she decided to take other offers at hand. As a result, the immediate follow-up ideas for the movie were dropped.

As in the TV series, fashion played a significant role in plot and production of the movie. Over 300 ensembles were used over the course of entire film. Patricia Field, who created costume designs for the series, also undertook the job in the film. However, Field has stated that she initially was unsure to do the film, for monetary and creative reasons. Field rose to fame particularly after designing for the series from 1998 to 2004, wherein she popularized the concept of using designer clothes with day-to-day fashion.

As far as the trailers is concerned the movie and TV series Sex and the City promotes its self in numerous different ways and one of which producers are capable of doing this so is by either posting the film on the internet where consumers are able to access the movie. This way is commonly known for consumers like us but mostly teenagers as nowadays teenagers tend to spend a vast amount of time on the internet so therefore makers or producers can benefit from this.

According to uses of gratification theory, the characters in TV series “Sex and the City” reveal that the target audience may use this for escapism and surveillance purposes. The montage of popular celebrities suggests that the audience will be exposed to gossip and entertainment to allow them to relax and enjoy. Through the use of costume the characters are represented to be sexually attractive to lure the average audience to that the TV series is attracting more consumers around the world.
This poster undoubtedly illustrates with the intention of it mortally being big, bold and bright to be prominent. I believe with the purpose of this poster it appeals to its target audience exceptionally well because it is using all the feminine substances that it needs to attract a younger audience.
The reason as to why I believe that the publisher used these colours to entice its audience is because he/she might have wanted to create the desire that it is feminine as well as flirtatious in some ways.
The continuous bright pink with the elegant lady boasting her pink dress emphasises that she’s one of the main characters. In this movie the stylish young female might also be just be showing us as the audience what sort of characters you are likely to witness in the movie or TV series.




The director of the movie and the TV series “Sex and the City” is called Michael Patrick King who has been successful in his time having been an Emmy-award winning American director, writer and producer for television shows. His most famous work has been for Sex and the City where he wrote all the season finales and premieres since the second season. King has also recently directed ‘the show's film adaptation’.
He has also written for another HBO show, The Comeback and as well as for broadcast shows Will & Grace, Cybill, and Murphy Brown.
In the 1980s King moved to New York where he continued his success where he did stand-up comedy, and wrote plays. He eventually moved to Los Angeles where he wrote for Murphy Brown, and was nominated for several Emmys for his work.
He is openly gay and owns Arcade Productions.
He started his career doing standup and sketch comedy but now rarely performs. He has appeared at Un-Cabaret and is featured on their CDs and podcasts. He is also featured on The Other Network Writers Room, an audio series for aspiring comedy writers.